MCC unveils new logo through rebranding project

McLennan Community College has unveiled a new logo as part of its ongoing project to unify its brand and create an identity that portrays the value of an MCC education and the focus on student success, a news release said. 

The College partnered with World Design Marketing, “a firm with extensive higher education experience,” the release said. “WDM researched the college and held numerous workshops with students, employees, the Board of Trustees, and community leaders to gain understanding of the college.”

The new logo combines features that reflect MCC’s history, location, and values. “The outer ‘M’ represents the Bosque River, where the campus is nestled along the banks, and the greater Waco family. The inner ‘M’ signifies the culture of the college as the MCC Family. The chevron heart ties back to the McLennan Family Crest and represents the students and their families.”