Press Release – (January 28, 2020)  An unprecedented music and movie collaboration launches in Central Texas, Keep Waco Loud and the Deep in the Heart Film Festival present: the 254 Music Video Race. 

“We have such vibrant music and filmmaking scenes in Waco – we can’t wait for them to come together,” says Samuel Thomas, Deep in the Heart Festival Artistic Director.

Central Texas bands, musicians and musical acts (all genres, rap to rock, hip hop to country and everything in-between) are encouraged to meet up and team up with area filmmakers to create new music videos in the 254 Music Video Race.

Teams will have two weeks to plan, produce and edit new music videos.  Race officials will select three music videos to screen at the ‘Blood, Sweat & Beats’ World Premiere on February 22nd at the Waco Hippodrome. All participating artists are encouraged to attend, view the finalists and help select the winner. An audience vote will choose a winner who will receive cash prizes, a featured spot on the Keep Waco Loud podcast, and their video will be an official selection in the Deep in the Heart Film Festival in August.

Musical artists and filmmakers can start their videos on February 1 or find your collaborators at our Filmmaker/Musician meet-and-greet, 7:00 pm, February 3rd at Klassy Glass. To register a team for the race (FREE ENTRY!), read all the rules and requirements at our website, www.DeepInTheHeartFF.com  

About the ‘Blood, Sweat & Beats’ Premiere

The world premiere of ‘Blood, Sweat & Beats’ will showcase the top three videos of the 254 Music Video Race. The documentary is a story of music, money and murder – birthed in the Bronx, but raised here in Waco. The film sheds light on this thriving music scene in Central Texas, interviewing the foundational artists in Waco, exploring the journey of the genre, and meeting the creators whose musical passion drives their lives. 

It’s an evening celebrating Hip Hop in Waco with live music from Verbal Seed, DQ Hampton, Chyrie, Scratch Master T and Donna C, breakdance performances from Battle Grounds Crew, live street art from Skcoobaveli.  

For premiere tickets, check out the Hippodrome website, www.WacoHippodromeTheatre.com

Leave a Comment