President and CEO of Cen-Tex Hispanic Chamber of Commerce Pursues New Opportunity

Profile photo of Alfred Solano

It is no surprise that if you ask Wacoans if they know Alfred Solano, CEO of the Cen-Tex Hispanic Chamber of Commerce, they will enthusiastically say, “Yes!”. Solano has spent the past three years championing the mission of the Hispanic Chamber, and will now transition into a new role within the Waco community. 

Alfred Solano’s tenure with the Hispanic Chamber will end this February, but his legacy will live on. Characterized by his strategic ability to build bridges within the community and across a wide intersection of businesses, Alfred has served the organization well. 

“The past three years and eight months have been a dream, and I believe that my time as the President/CEO of the Hispanic Chamber has advanced our mission,” said Solano. “I have been presented with a fabulous local opportunity to continue to serve the Central Texas community.” 

The Hispanc Chamber serves as one of the region’s leading advocates for economic and civic interests, with a key focus on promoting the economic, educational, and social development of the business community in Waco and Central Texas. The Hispanic Chamber has held numerous events over the years in order to engage businesses and local hispanic leaders, such as the Hispanic Leaders Network. Recently, the chamber has expanded its efforts to focus on the LaSalle Corridor development with a newly-hired Director of Economic Development. 

“Alfred really came in and took the reins of this organization during a difficult time and lifted the Cen-Tex Hispanic Chamber to heights we never could have dreamt of.” Board President, Jonathan Olvera says, “Our membership growth and engagement from the community grew because of him. He really put the Hispanic Chamber on the map, not just because of the visibility, but through his passion and the trust he built within the community. He really was the leader we needed.” 

While reflecting on the Hispanic Chamber’s intent and purpose, Solano remarked, “One of the main objectives of the Hispanic Chamber has been to ready leaders for the moment when an opening is present so that they can take a chance. Now it is time for me to take that chance. An official announcement will be forthcoming in the near future. I am extremely appreciative of the support of my staff, board of directors, businesses and funding partners,” Solano said.

The Hispanic Chamber board of directors are now searching for the next CEO. All applicants can apply and submit their cover letter and resume. The application period will close February 14. 

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  1. Debbie Ucci on February 11, 2022 at 7:09 am

    Alfred is the type of leader and representative that makes Waco proud. He will lead Waco into the future with expertise, knowledge and innovation.

  2. Milet Hopping on February 11, 2022 at 8:06 am

    Alfred has been a vital impact towards growth in Central TX. Wishing him every continued success.

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